AFFRESH CLEAN COMEDY

While others fled from COVID, I recruited comedians, wrote creative briefs, and directed "Clean Comedy"—a low-fi, scrappy social media campaign that achieved the brand's highest engagement (35.2%) and click-through rate (6.4%) of the year. And when I say scrappy, I mean 'we don't have any money, but we like the idea, if you can make it happen for nothing, we're on board.'

 

Well, I guess success is something to laugh at.