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BUD LIGHT X ATLANTA FALCONS

Bud Light puts friendship to the test with this hidden camera video starring Atlanta Falcons legend Harry Douglas.

Surprises don't happen twice, so for hidden-camera videos, you have a whole different production strategy—adaptability by design. We also built a custom 5-foot Bud Light bottle tower to hide the camera, along with multiple GoPros and mics, and we let the insanity ensue.

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michael@dunnad.com
404-661-5458


MICHAEL DUNN
ADVERTISING CREATIVE DIRECTOR

“Fearless concepts, award-winning innovation, emotive storytelling, and a fan-first mentality that continually rewrites the marketing playbook.”

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