SWASH LAUNDRY DETERGENT

Social is a wonderland of strategic experimentation. A place where you can have a different kind of fun, be real and display multiple forms of creativity without the stall of big budget productions. This video content for SWASH is particularly interesting. During a casual traffic meeting, I discovered that our Jr. Account Director was a trained vocalist. So with a little convincing, we wrote a song together.

 

I love it! It's raw, real, lo-fi social content that's also one hell of an earworm. Enjoy!