FOX SPORTS UNDISPUTED

To launch FOX’s Undisputed and elevate Skip Bayless from a traditional commentator to a cultural tailgate icon, I conceptualized and directed a disruptive experiential campaign: The Skip Bayless Bobblehead Tour. Recognizing that traditional media wouldn't cut through the chaotic noise of intense rivalry games, I pitched an audacious strategy—abandoning standard promos in favor of physically manifesting Skip's controversial energy.

 

I oversaw the custom production of a 16-foot bobblehead, meticulously engineered to deliver his signature side-eyes, head shakes, and judgmental nods directly to riled-up crowds. Designed as a walking, real-world hot take, the activation was inherently meme-friendly, generating real-time footage for FS1 broadcasts and thousands of organic, fan-generated social posts at every stop. By leaning into his polarizing persona with thematic giveaways and sheer, undeniable scale, this gamble generated massive earned media, secured prominent live-broadcast features, and drove exceptional premiere ratings—successfully cementing the show’s enduring cultural identity.