FOX SPORTS UNDISPUTED

To launch FOX's Undisputed and elevate Skip Bayless from a traditional commentator to a cultural tailgate icon, I conceptualized and directed a disruptive experiential campaign: The Skip Bayless Bobblehead Tour. Traditional media wasn't going to cut through the noise of a rivalry-week broadcast schedule, so I pitched an audacious strategy. Instead of another promo, we would physically manifest Skip's controversial energy and put it in the middle of the tailgate.

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I oversaw the custom production of a 16-foot bobblehead, engineered to deliver his signature side-eyes, head shakes, and judgmental nods directly to riled-up crowds. It was a walking, real-world hot take, inherently meme-friendly, generating real-time footage for FS1 broadcasts and thousands of organic, fan-generated posts at every stop. Leaning into his polarizing persona with thematic giveaways and sheer, undeniable scale, the tour generated massive earned media, landed prominent live-broadcast features, and drove exceptional premiere ratings for the show.