SUTTER HOME

The Raw Truth Over Hollow Fantasy

Most wine ads are an absolute fantasy. They show perfect people in perfect kitchens. It is hollow, and consumers know it. I pushed Sutter Home to stop pretending. We ignored the polished scripts and went straight after the human heart. In partnership with Operation Tiny Home, we captured the real stories of people who spent their lives helping others. We did not want a commercial. We wanted the raw truth.

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Capturing the Human Heart

I wrote, produced, and directed this documentary series. We captured the highest highs and the most challenging trials. This social first content quickly became the highest performing work in the history of the brand. We did not just get clicks. We got genuine, undivided attention.

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Defying the Skip Button

Our average viewing time was an incredible three minutes and forty three seconds. In a world defined by five second skips, people chose to stay and watch for nearly four minutes. We proved that deep authenticity is the only thing that does not age.

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The Results

• 1.2 Million views.

• 3:43 average viewing time, completely crushing social media benchmarks.

• Highest performing content series in brand history.

• Deep engagement from an audience usually entirely immune to wine advertising.