A Two-Decade Partnership

For over 20 years, I have served as a strategic, creative, and production resource for AMBSE, the parent organization of the Atlanta Falcons, Atlanta United, and Mercedes-Benz Stadium. My work has spanned everything from massive partnership activations and stadium fascia animations to the development of complete sustainability branding and wayfinding systems. However, this specific project was deeply personal and particularly special.

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Honoring a Legend

I was a longtime fan of Roddy White, both as a player and as a person. When I was asked to write, produce, co-direct, and edit his official Ring of Honor video for Bud Light, I jumped at the opportunity.

We crafted a deeply emotional documentary that delves into his simple beginnings as a child and follows his incredible journey to becoming an All-Pro wide receiver. It is a story built entirely on fire, unwavering faith, and an absolute unwillingness to ever quit.

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The Voices Behind the Greatness

To truly capture his profound legacy, we brought together his family and a remarkable collection of NFL greats. The final piece features intimate and powerful interviews with icons like Matt Ryan, Larry Fitzgerald, Rich McKay, and Terry Robiskie.

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The Deliverables

• Full-length documentary broadcast on the official Falcons website, social media channels, and CBS Atlanta.

• Promotional teasers aired throughout the stadium and across all digital platforms.

• Commemorative poster featuring stunning original photography sponsored by Georgia Power.