RED ROBIN
Welcome to one of the greatest comeback stories in QSR. Since joining SURFACE Agency, we have been rewriting the marketing playbook across the board, including breakthrough creative strategies and executions that are not only grabbing attention, but driving substantial store traffic.
"GASTRO GAUNTLET"
Gastro Gauntlet is an action-packed, influencer-led campaign that uniquely leverages parkour star Lorena Abreu's extraordinary skills to transform an everyday Red Robin into a burger battlefield complete with a granma, baby and lumberjack. I mean, what else were you expecting?
The Results
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60MM+ Commercial Views
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1MM+ Influencer Views
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Record-breaking organic engagement: 180K+ Likes, 4K+ Comments
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+498% surge in Instagram video views (+307% on TikTok)
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+244% engagement on Instagram (+850% on TikTok)
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Overall work leading to Red Robin's heralded turnaround, including the best quarterly traffic results since Q1 2023
Credits: Copywriter, Art Director, Songwriter, Music Composer, Talent Recruitment
"RED HANDED"
starring MLB All-Star Elly De La Cruz
Wait, has anyone seen Elly's glove? Check out this uncomfortably fun social content that I wrote, produced, directed and edited. Did someone say shoestring budget? I have to say this was lots of fun, and Elly is a champ on and off the grill. I mean, field.
STORYBOARDS
Wondering what my process is these days? Well, below is my initial storyboard. This not only shows how the creative evolved but also illustrates how I am utilizing AI to produce work faster. While there is always wrangling, I really enjoy transforming my pencil sketches into professional illustrations.
